What's Brewing

Category: Brewing

Marketing via Sister Products

06 Feb 2013 by Jim Taylor

One form of marketing communication that may well be in its infancy, is what I call ‘Marketing via Sister Products’
Basically, it is where two products, that have a relationship of some sort, communicate via each other’s packaging and mutually help each other....
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Partners in Crime

05 Feb 2013 by Jim Taylor

Brewing Little Boileroom

Music and beer ….. forever the best of friends. Partners in crime. And in Guildford this coming year, they are going to get even closer. The Little Beer Corporation has teamed up with The Boileroom and emerging Guildford musicians to build an exciting partnership.
All of The Little Beer Corporation’s new beers this coming year will be linked to emerging musicians from Guildford and to The Boileroom as a local music venue.

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Going nano at the Guildford Beer Festival

09 Jul 2012 by Adrian Tierney-Jones

So come and open the Guildford Beer Festival I was asked and so I did and was snapped for the local journal, hair slicked back with nature’s Brylcreem, rain in other words. And before this I drank in a town I’d never been to before going on to enjoy the festival, which is now in its third year.. Read More »

Feature in the Surrey Advertiser

03 May 2012 by Jim Taylor

Image of Feature in the Surrey Advertiser

A NEW micro-brewery is being set up in Surrey, which will donate half of its profits to local charities.

The Little Beer Corporation will be the only one of its kind in the area, producing premium bottled beers. Every year up to 10 different varieties of beer and lager will be made at the Slyfield industrial estate in Guildford and sold directly to the consumer. Read More »