What's Brewing

Category: Beer

Marketing via Sister Products

06 Feb 2013 by Jim Taylor

One form of marketing communication that may well be in its infancy, is what I call ‘Marketing via Sister Products’
Basically, it is where two products, that have a relationship of some sort, communicate via each other’s packaging and mutually help each other....
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Going nano at the Guildford Beer Festival

09 Jul 2012 by Adrian Tierney-Jones

So come and open the Guildford Beer Festival I was asked and so I did and was snapped for the local journal, hair slicked back with nature’s Brylcreem, rain in other words. And before this I drank in a town I’d never been to before going on to enjoy the festival, which is now in its third year.. Read More »

Feature in the Surrey Advertiser

03 May 2012 by Jim Taylor

Image of Feature in the Surrey Advertiser

A NEW micro-brewery is being set up in Surrey, which will donate half of its profits to local charities.

The Little Beer Corporation will be the only one of its kind in the area, producing premium bottled beers. Every year up to 10 different varieties of beer and lager will be made at the Slyfield industrial estate in Guildford and sold directly to the consumer. Read More »

The Rake

14 Mar 2012 by Jim Taylor

Image of The Rake

Well, last night me & my buddy Marc Smith, had a pretty big nite out at The Rake in Borough Market, London. The details are a little foggy but I... Read More »